Regardless of your industry, one of your top priorities should be to have effective outdoor signs for business as part of your advertising plans. Choosing the right mix of signs for your Irvine business is a critical first step in being able to promote products and services to your desired audiences.
Outdoor LED signs for business are a popular choice, however, there are many other signage types to consider to help set your brand apart. Using creativity and consistency, you can choose an effective mix of outdoor signs for business that will leave a lasting impact on your customers.
How Do You Know Which Signs Will Work Best for Your Business?
As when making any decision for your business, you need to take your specific needs into consideration. For example, businesses that are open late at night would benefit from outdoor LED signs for business, but that may not be the right choice for everyone.
Here are five tips to help you determine the right mix to suit your needs.
1. Think about your customer demographics.
Depending on who your audience is, using bright colors and trendy messages may be the best approach to attract young customers. Similarly, digital signage may be most appealing to young adults. It’s important to clearly define your audience before you decide which type of signage solutions will work to sell your brand.
2. Maximize your budget.
When it comes to choosing outdoor signs there are plenty of options to choose from. As such, do some research and get cost estimates for the signs you think will work best for your needs. Outdoor lighted signs for business may be one option worth considering but adding in window graphics or an outdoor banner might be the right mix of signage that delivers the biggest bang for your buck.
3. Prioritize visibility
The ideal mix of outdoor signs need to deliver visibility from many different angels. For example, choose different signs that ensure people can see easily from you from a distance, find you in a crowded plaza or make you stand out in the early morning light.
4. Ensure consistency.
Even though you’re choosing more than one sign type, they all need to remain consistent with your brand. This allows customers to easily recall your name, come to trust your brand, and create an overall positive customer experience.
5. Choose the right signage partner.
It’s important to know that not all signage is designed, created or installed the same way. If you really want a mix of outdoor signs for business that support success, be sure to choose an experienced signage partner.
Outdoor Signs in Irvine from Majestic Sign Studio
Majestic Sign Studio specializes in designing, manufacturing, and installing premium signage for businesses of all sizes throughout California. From outdoor lighted signs for business to monument signs and custom signage projects, our team can provide a complete range of services that suit your needs. To find out more about ordering signs from Majestic Sign Studio, contact us.