Did you know that according to U.S. Chamber of Commerce sign research, more than 50% of consumers rely on signage to learn about a business? Signs are important! Here are some reasons why your business needs exterior signage.
Signs Attract Customers
Businesses need support from their communities, and signage lets your community know your business is there. Your exterior sign should attract attention and guide customers to your business, and your best potential audience comes from those in your area. Research shows that 85% of your customers live or work in a 5-mile radius of your business. With the right signage, this means you can put your brand in front of your customer base 50-60 times per month. If your business already has a sign but is not seeing high traffic, take a look at your signage and assess its effectiveness—can it be seen from a distance? Is it readable? Is it noticeable day and night? If not, it may be time to upgrade your signage to improve its effectiveness.
Great Signage Creates Impulse Sales & Increases Profits
We’ve all done it. We see a sign for a business, decide to check it out, and walk out with a purchase. Because signs let people know you’re there, they also entice impulse buying. Although impulse buys vary by industry, they remain important to businesses. University of California Berkeley analyzed 30,000 purchases of 4,200 customers in 14 cities and found that 68% of purchases were unplanned during major shopping trips and 54% on smaller trips. We live in a day where everyone is on the go—sometimes we have to remind customers to stop and look! With the right signage, you can trigger a potential customers want or need, guide them to your business and successfully increase sales.
Signs Provide Excellent ROI
Invest in a good sign, and you’ll see a return on your investment.
According to the U.S. Small Business Association, on premise signage is the most effective form of advertisement for businesses, while being the least expensive.
In fact, exterior signs have the lowest cost per impression among billboards, television and newspaper advertising. This is because business signs offer long-term exposure to a wide audience at a one-time cost, which is usually paid off within a short-period of time due to increased sales and profits from the expanded visibility.
There it is. Whether it be a business sign, monument sign or banner, exterior signage is vital to your business. To increase brand awareness in your community, consistently attract new customers and drive profits for your business.